Job Type: Full Time, Remote
Qualification: BA/BSc/HND in Marketing, Mass Communication, or related field
Experience: Minimum of 2 years in social media management or digital marketing
Location: Nigeria (Remote)
Job Field: Media / Advertising / Branding / Digital Marketing
About the Company
NaijaMart Online Stores Ltd is one of Nigeria’s fastest-rising e-commerce platforms, specializing in affordable fashion, electronics, home appliances, and lifestyle products. Since launching in 2021, the company has built a reputation for delivering high-quality products and excellent customer service across Nigeria. With operations fully based online, NaijaMart continues to invest in digital innovation to stay ahead of the competition. As part of its growth, the company is seeking a skilled Remote Social Media Manager to lead its social media presence and build stronger engagement with its target audience.
Role Overview
The Social Media Manager will play a critical role in shaping NaijaMart’s brand voice and visibility across platforms like Instagram, Facebook, TikTok, X (Twitter), and LinkedIn. The ideal candidate is not only creative but also analytical, with the ability to design campaigns that drive sales while strengthening brand loyalty. This role requires a self-driven individual who can work remotely, collaborate with cross-functional teams, and stay updated with trends in the ever-changing digital space.
Key Responsibilities
As the Remote Social Media Manager, you will:
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Develop and Execute Strategy
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Create and implement monthly social media content calendars tailored to marketing objectives.
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Align strategies with seasonal promotions, product launches, and cultural trends in Nigeria.
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Content Creation & Management
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Write engaging captions that connect with different audience segments.
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Design visual content such as graphics, carousels, and product highlight videos.
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Collaborate with photographers and influencers for authentic campaign visuals.
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Community Engagement
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Respond to customer messages, inquiries, and complaints with empathy and professionalism.
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Build and nurture online communities through interactive posts, polls, and live sessions.
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Performance Monitoring & Reporting
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Track KPIs such as reach, impressions, engagement rate, click-throughs, and conversions.
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Generate weekly reports to highlight growth trends and areas for improvement.
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Advertising Campaigns
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Plan and manage paid campaigns on Facebook Ads Manager, Instagram, and TikTok.
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Optimize ad budgets to ensure maximum ROI.
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Trendspotting & Innovation
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Monitor local and global digital trends to apply them creatively.
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Experiment with new formats such as reels, short-form videos, and user-generated content.
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Requirements
To excel in this role, you must:
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Have a proven track record as a Social Media Manager, preferably in e-commerce or retail.
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Possess excellent writing, storytelling, and copywriting skills.
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Be highly creative with strong design sense (experience in Canva or Adobe tools is an advantage).
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Understand the Nigerian digital market and consumer behavior.
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Be analytical and comfortable working with data-driven insights.
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Be proactive, self-motivated, and able to manage multiple tasks remotely.
Working Conditions & Benefits
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Remote work flexibility – work from anywhere in Nigeria.
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Competitive salary with performance bonuses.
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Career growth opportunities as the company expands into other African markets.
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Exposure to high-level marketing campaigns and the chance to work with top influencers in Nigeria.
Why Work at NaijaMart?
At NaijaMart, we believe in innovation, teamwork, and customer satisfaction. Our employees are empowered to take initiative, experiment with creative ideas, and grow within the company. This role is not just about managing social media accounts – it’s about being part of a brand that’s shaping the future of online retail in Nigeria.
If you’re passionate about social media, love connecting with people, and want to make a measurable impact in a fast-growing company, this position is for you.
Method of Application
Interested and qualified candidates should send their CV and portfolio of past social media work to:
with the subject line: Application – Social Media Manager (NaijaMart Online Stores)