Job Type: Full Time, Remote
Qualification: BA/BSc/HND
Experience: 2 – 4 years
Location: Nigeria
Job Field: Media / Advertising / Branding
Role Overview
A fast-growing lifestyle brand in Nigeria is seeking a highly skilled and creative Remote Social Media Manager to join its team. This role is designed for someone who lives and breathes social media, understands digital communities, and knows how to craft compelling content that resonates with diverse audiences. As a Social Media Manager, you will be responsible for managing, growing, and engaging the brand’s online presence across multiple platforms including Instagram, TikTok, Twitter (X), Facebook, and LinkedIn.
The lifestyle industry thrives on trends, aesthetics, and cultural relevance, so the ideal candidate must be both innovative and strategic. You’ll serve as the brand’s digital voice, ensuring messaging remains consistent, engaging, and aligned with the brand’s values. From curating visually appealing content to running paid campaigns, you will be at the center of how the brand interacts with its community online.
This is a remote position, which means you can work from anywhere in Nigeria, provided you have a reliable internet connection and the discipline to meet deadlines while collaborating with a virtual team.
Key Responsibilities
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Content Creation & Curation: Develop engaging text, image, and video content tailored to each platform, ensuring the lifestyle brand’s personality shines through.
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Social Media Strategy: Design, implement, and optimize social media strategies to increase brand awareness, drive traffic, and grow follower engagement.
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Community Management: Actively engage with followers by responding to comments, messages, and mentions in a timely and professional manner.
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Trendspotting: Stay on top of trending topics, viral challenges, and emerging social media tools to keep the brand relevant and culturally connected.
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Analytics & Reporting: Use tools such as Meta Business Suite, Hootsuite, or Buffer to track performance, measure KPIs, and create reports that provide actionable insights.
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Paid Campaigns: Plan and manage paid social campaigns, ensuring high ROI and alignment with the brand’s marketing goals.
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Collaboration: Work closely with the design team, content writers, and marketing strategists to produce cohesive campaigns.
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Influencer Partnerships: Identify and engage with lifestyle influencers in Nigeria to amplify campaigns and foster authentic brand advocacy.
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Crisis Management: Monitor conversations around the brand and manage negative feedback or PR issues promptly and effectively.
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Content Calendar Management: Develop and maintain a consistent posting schedule that balances promotional, entertaining, and educational content.
Qualifications & Requirements
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Proven experience as a Social Media Manager, preferably within a lifestyle, fashion, or consumer brand.
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Strong knowledge of social media platforms, algorithms, and best practices.
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Ability to create visually appealing content; basic graphic design or video editing skills are a plus.
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Familiarity with influencer marketing and community engagement strategies.
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Proficiency in social media management and analytics tools (Hootsuite, Buffer, Sprout Social, Google Analytics).
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Strong copywriting and storytelling skills with excellent command of English.
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Creativity, adaptability, and strong awareness of Nigerian cultural trends.
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Strong organizational skills with the ability to manage multiple projects simultaneously.
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A degree in Marketing, Mass Communication, Media Studies, or a related field is preferred.
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Ability to work independently with minimal supervision while meeting deadlines in a remote setup.
Working Conditions & Benefits
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Remote Flexibility: Work from anywhere in Nigeria with full digital collaboration tools provided.
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Creative Freedom: Opportunity to experiment with innovative campaigns that align with brand goals.
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Career Growth: Exposure to brand-building in the lifestyle sector with mentorship from senior marketing professionals.
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Networking Opportunities: Collaborate with influencers, photographers, designers, and digital marketers across Nigeria.
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Competitive Compensation: Attractive salary package with performance-based bonuses.
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Skill Development: Access to training workshops and online certifications in digital marketing and social media.
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Impact: Directly influence how the brand grows its digital community and maintains relevance in a competitive industry.
Why This Role is Important
The lifestyle industry in Nigeria is highly competitive, and social media is the heart of consumer engagement. From fashion trends to wellness tips and cultural conversations, lifestyle brands thrive when they build strong digital communities. By joining this team, you will play a pivotal role in shaping how the brand is perceived and how it grows its following across Nigeria and beyond.
This role isn’t just about posting content; it’s about building a voice, creating a digital personality, and positioning the brand as a leader in the lifestyle space. The Social Media Manager will be a strategist, creator, and community builder rolled into one — making it an exciting opportunity for any digital-savvy professional passionate about storytelling and branding.
Method of Application
Interested candidates should send their CV and a portfolio of social media work to careers@lifestylebrandng.com with the subject line:
Social Media Manager – [Your Full Name]
Only shortlisted candidates will be contacted.