Remote Digital Marketing Strategist at BrightPath Media

Job Type: Full Time (Remote)
Qualification: BA/BSc/HND in Marketing, Business, or related field
Experience: Minimum 3 years in digital marketing or related roles
Location: Nigeria (Remote)
Job Field: Media / Advertising / Branding

Company Overview

BrightPath Media is a fast-growing Pan-African digital agency that helps businesses maximize their online presence through innovative strategies. Founded in 2019, the company has worked with over 120 brands across Nigeria, Ghana, South Africa, and the UK. BrightPath specializes in digital advertising, SEO, social media campaigns, and content creation. The company has built a reputation for combining data-driven strategies with creative storytelling to help businesses thrive in a competitive digital space.

As part of its expansion, BrightPath Media is looking to hire a Remote Digital Marketing Strategist who will spearhead its marketing campaigns and drive client success.

Role Overview

The Digital Marketing Strategist will play a pivotal role in designing, implementing, and optimizing marketing campaigns for BrightPath’s clients. This role is perfect for someone who understands consumer behavior, loves data analysis, and is skilled at crafting campaigns that resonate with audiences across multiple digital channels. The strategist will be responsible for managing paid ads, SEO, email campaigns, influencer partnerships, and social media content.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies tailored to each client’s goals.

• Manage campaigns across Google Ads, Meta Ads, TikTok Ads, and LinkedIn Ads, ensuring maximum ROI.

• Conduct SEO audits and keyword research to optimize website performance and ranking.

• Oversee content calendars for social media, email newsletters, and blogs.

• Monitor and analyze KPIs (CTR, CPC, conversion rates, bounce rates, etc.), making data-driven adjustments where necessary.

• Collaborate with the creative team to produce engaging graphics, videos, and copy.

• Stay up to date with industry trends, algorithm updates, and emerging platforms.

• Provide clients with detailed monthly reports on campaign performance and recommendations for future growth.

Requirements

• Proven experience (3+ years) in digital marketing, preferably in an agency environment.

• Strong understanding of PPC, SEO, email marketing, and content marketing.

• Proficiency with tools such as Google Analytics, SEMrush, Ahrefs, Hootsuite, and HubSpot.

• Excellent writing and communication skills.

• Analytical thinker with the ability to turn data into actionable insights.

• Ability to work independently and manage multiple projects at once.

• A proactive, creative, and adaptable mindset.

Working Conditions & Benefits

• 100% remote position, offering flexibility to work from anywhere in Nigeria.

• Competitive salary package with performance-based bonuses.

• Opportunities for professional growth through training and certifications (Google Ads, HubSpot, etc.).

• Exposure to international clients across industries such as fintech, fashion, real estate, and e-commerce.

• Access to premium marketing tools and resources.

• Collaborative culture where your ideas are valued and implemented.

Why Work at BrightPath Media?

Working at BrightPath means becoming part of a visionary agency that believes in growth, innovation, and impact. You won’t just be running campaigns — you’ll be shaping the digital presence of brands that matter. From helping a Lagos-based fintech startup scale its user base, to assisting an Abuja-based fashion retailer expand across Africa, your strategies will directly influence success stories.

BrightPath also prides itself on creating a supportive work culture where employees are encouraged to share ideas, explore new tools, and take ownership of projects. As a Digital Marketing Strategist, you will have both the independence to be creative and the backing of a strong team to support your efforts.

Method of Application

Interested candidates should send their CV and a brief cover letter explaining their relevant experience to:

brightpathmedia.hr@gmail.com
Subject Line: Application for Digital Marketing Strategist – [Your Name]