Waifu Masters is a prestige-tier collectible card game designed for art-first collectors, cultural tastemakers, and long-term believers. Every card, product, and message is crafted with obsessive detail. We are not an anime brand – we are building a legacy IP grounded in beauty, scarcity, and permanence.
Head of Social
Location: Remote (Must have at least 4 hours of overlap with JST, Monday–Friday)
Seniority: Executive Leadership – Reports directly to the CEO
Language Requirement: Native English speaker (strict requirement)
Compensation: $80,000–$120,000 USD annually
Status: Full-Time
About Waifu Masters
Waifu Masters is not just another collectible card game — we’re building a prestige-tier cultural property, meticulously crafted for art-first collectors, cultural tastemakers, and long-term believers in legacy IP. Every card is a story. Every asset is a promise. Every interaction is a signal of quality, permanence, and taste.
We are not an anime brand. We are creating a timeless collectible universe — grounded in beauty, scarcity, and obsessive detail — that will stand alongside the great IPs of the next century.
The Role: Head of Social
We are seeking an elite Head of Social to take full ownership of Waifu Masters’ digital voice, presence, and community expression. This is a high-autonomy, high-accountability leadership role designed for a proven operator with sharp creative instincts, impeccable taste, and the ability to manage and scale high-performing teams.
You’ll shape the tone, rhythm, and voice of the brand across every social touchpoint — while steering strategy, guiding execution, and nurturing a team of top-tier creatives and community leaders. You will serve as a bridge between lore, product, content, and community — ensuring every post, video, and interaction reflects the uncompromising standard and cultural depth Waifu Masters is known for.
This is not a stepping-stone. This is a flagship role for someone who knows what greatness looks like and is ready to build it at scale.
Key Responsibilities
Brand & Voice Stewardship
- Own and evolve the public-facing voice of Waifu Masters across platforms, ensuring it remains elegant, authoritative, and culturally resonant.
- Lead the development of brand voice documentation, channel-specific tone guidelines, and standardized editorial workflows.
- Enforce voice fidelity, consistency, and quality control across every public message and asset — from short-form captions to long-form lore summaries.
Strategy & Execution
- Architect and oversee the full-stack social media strategy, including planning, publishing, engagement, iteration, and reporting.
- Lead platform-specific growth strategies across Reddit, Instagram, YouTube, TikTok, Discord, and emerging channels.
- Translate cultural signals, product beats, and community energy into high-impact social moments and shareable content.
Team Leadership & Creative Operations
- Directly manage a multi-layered team of social professionals, including:
- Reddit Manager
- Community Manager
- Copywriter / Voice Lead
- Visual Content Creators
- Establish and enforce feedback loops to continuously refine messaging, improve creative, and level up team performance.
- Build systems that make quality scalable — without compromising voice or cultural sharpness.
Performance & Cross-Functional Collaboration
- Analyze channel and content performance through platform analytics and custom dashboards.
- Deliver executive-level reporting to the CEO and leadership team — distilling performance into actionable insights.
- Work cross-functionally with product, lore, design, and community teams to align messaging and content strategy with broader business goals.
What We’re Looking For
- 5+ years of experience in a senior-level B2C social/content leadership role with proven team management responsibilities.
- Demonstrated success managing multi-disciplinary teams, including team leads and direct creative contributors.
- Native English speaker (this is non-negotiable) with elite-level written communication skills and native fluency in idiomatic tone.
- Deep understanding of audience psychology, platform-specific content trends, and the mechanics of digital influence.
- Experience crafting, defending, and maintaining a clear, differentiated, and defensible brand voice in public.
- Impeccable attention to detail — from emoji usage to upload cadence to pixel-perfect creative assets.
- Strategic thinker with the ability to balance storytelling and brand-building with measurable conversion outcomes.
- Availability for at least 4 hours of daily overlap with Japan Standard Time (JST), Monday through Friday.
- Comfortable working in a high-performance, fast-moving environment with clear accountability expectations and a culture of excellence.
- Skilled in building scalable processes, particularly around editorial feedback loops, content QA, and reporting infrastructure.
Bonus (Not Required but Valued)
- Experience working in collectibles, CCGs, fandom IPs, or niche cultural spaces.
- Background in luxury-tier or prestige product branding — you understand nuance, scarcity, and positioning.
- Personal passion for visual storytelling, cultural mythology, or fan-driven world-building.
What You’ll Get
- Creative ownership of one of the most culturally ambitious IP projects in the collectible space.
- A direct line to the CEO, and a core seat at the table in shaping the brand’s future voice and strategy.
- Remote flexibility with a global team that values mastery, vision, and initiative.
- The chance to define a legacy voice — one that could live on for decades in a global fan culture.
- A supportive, sharp, and art-obsessed team that moves fast and holds a high bar.
This is a rare opportunity to build something permanent — a brand that resonates, a voice that matters, and a team that wins. If you’re ready to leave your mark, apply now and help us shape the voice of Waifu Masters.